Challenge: Supporting needs in the local community while building your brand.

Challenge

The Minnesota Vikings Foundation was looking for ways to extend community outreach initiatives and provide nutritious meals for children in need across the Minneapolis and St. Paul metropolitan area.

Vikings Table specialty vehicle exterior

Solution

Model:
33' J-Series
Upfitter:
Winnebago / STAR Partnership

The development of a multi-faceted initiative called the Vikings Table, which is the result of joint effort between the Minnesota Vikings and lead sponsor Xcel Energy and includes a mobile community outreach vehicle.

In partnership with the Minnesota Vikings Foundation, Star and Winnebago Specialty Vehicles designed and manufactured a food truck to provide nutritious meals for children in need across the Twin Cities.

The food truck is self-sustaining, selling food to attendees at Twin Cities events and using the proceeds to fund the charitable program. The experience includes a large video screen to share key messages with targeted community members, and an interactive selfie station allowing the children a fun environment with the brand while receiving a meal.

Vikings Table specialty vehicle exterior

Impact

Vikings Table specialty vehicle interior

The Vikings Table mobile unit has served over 4,000 meals to children in need. It has also generated 42M media impressions, $2.1 M in earned media value and created an alignment of 19 non-profit partners.

Vikings Table specialty vehicle interior
Case Studies

Endless Possibilities.

Just a few of the mobile solutions we've helped engineer. If you can envision it, chances are we can build it.

  • Opioid Outreach
    Community Care in Reach
    Massachusetts ranked among the top ten states in the rate of opioid overdose deaths. Since most victims are homeless or in unsta... read more
  • Mobile Health
    Colorado DHS
    Community outreach is required to manage the growing opioid epidemic in Colorado. From 2001 to 2015, Colorado’s opioid overdose ... read more
  • Mobile Lung Unit
    Neurologica
    According to the American Lung Association, over 200,000 people are diagnosed with lung cancer each year, and approximately eigh... read more
  • Mobile Surgical Instrument Sterilization
    UCLA
    UCLA was facing significant costs by using third-party vendors to clean and sterilize surgical instruments at its Ronald Reagan ... read more
  • Brand Outreach
    Vikings
    Approximately 250,000 children in the Twin Cities suffer from food insecurity as members of the first generation in history to h... read more

Let's Get Started

Connect with a Winnebago Specialty Vehicle Representative to see how we can help bring your vision to life.